Synetiq - crowdsource neuromarketing mendapatkan seed fund 40.000 Euro

Every startup would like to know what’s in their customers’ brain. Synetiq has the tool for this. Synetiq provides businesses with valuable emotional insights about their marketing material directly from their customers’ brain.

Synetiq is building the world’s first crowdsourced neuromarketing platform where companies can test how people react to their ads, movies, branding on a global pool of testers in a fast and efficient way. They deliver clear results to help them improve their marketing and communication which will lead them to more sales. Meanwhile Synetiq creates a way to earn money from home for a wide range of people with minimal effort.

We have had an interview with David Ottlik, the co-founder and CEO of Synetiq after their successful accelerator program in Helsinki at Startup Sauna where they have received seed funding worth 40 000 EUR. Synetiq has been awarded at How To Web Bucharest as well, right after the Slush conference that also resulted in a lot of great opportunities for the team.

Many exciting things have happened in the past couple of weeks, including the Startup Sauna and the How To Web participation. Could you please tell us more about your experience?

Startup Sauna was an amazing experience. We have received a lot of support and valuable feedback related to shaping our vision, business development and pitching. The program was pretty busy, sometimes we ended up sleeping in the co-working space but it was definitely worth it. We have met great coaches, including investors, experts, lawyers, tax consultants and CEOs of big corporations. We were also pitching to the Prime Minister of South Korea and the CEO of Supercell. This was pretty cool!

During the 5 weeks long accelerator program, the product concept had been fine tuned, especially related to market and customer segments. The “Kick the shit out” session was extremely helpful every Friday while the participants outlined the 3 things that they were proud of,  the 3 most important barriers and 3 things that they going to do the week after. We were pitching hundreds of times for sure.

Startup Sauna has spared us months of learning time. The amount of knowledge, the network and the expertise was really valuable for us. We were lucky that we were at an early phase and this is the stage where this program could help the most. Slush was a huge event, with 6000 people, 1100 companies and 500 investors from all around the globe. With Synetiq we had a boost, that was valuable as we have had the chance to talk with hundreds of people that resulted in more than 20 leads and a pitch in the news on national TV.

Also find out more about Indonesia First Neuromarketing Agency - EMC SQUARE ( www.emc-square.com )