Disney Telah menerapkan Neuromarketing sejak dulu

From its theme parks to its cruise ships, not to mention its media ventures, Disney has been uncommonly good at crafting emotional appeals that work. One way they have done this is to employ a variety of neuromarketing (or consumer neuroscience, the term some prefer) technologies to gauge real consumer reactions. The lab isn’t quite so secret now. The operator of the lab, Media Science, is no longer under exclusive contract with Disney. Media Science now accepts work from a variety of clients. I toured the facility earlier this year, and was impressed by the variety of technology used by Media Science. They had biometrics, eye tracking, facial coding, and implicit testing, along with more conventional approaches like focus groups, surveys, and usability tests. The Austin lab was launched in 2008. Disney was clearly ahead of most big corporations in the practical application of neuromarketing techniques. Disney’s Brainy Success Disney has been remarkably successful over the years. I’d attribute that in part to their keen interest in how our brains work and the importance of emotion in consumer behavior. Their 1943 cartoon to the contrary, Disney understands that whether we’re deciding on a vacation destination or choosing a movie, it’s not usually “reason” in the driver seat – it’s emotion! Also find out more about Indonesia First Neuromarketing Agency - EMC SQUARE ( www.emc-square.com )